Privacy Policy

01Who we are

EMC & Associates is a professional consultancy business providing services across multiple sectors. We are committed to protecting your personal data and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

02Information we collect

We may collect and process the following information:

• Name, email address, and contact details submitted via contact forms
• Information about how you use our website (via cookies and tracking technologies)
• Marketing preferences
• Any data you submit to us voluntarily

03How we collect your information

We collect your information through:

• Web forms
• Cookies and tracking scripts (see section 6)
• Email interactions (via Brevo, formerly Sendinblue)
• Marketing campaigns (via Google Ads)
• Third party integrations such as make.com for automated workflows

04Why we process your information

We process your data to:

• Respond to your enquiries
• Provide services you have requested
• Monitor and improve our website
• Run marketing and remarketing campaigns
• Ensure compliance with legal obligations
• Automate processes for efficiency

05Sharing your information

We do not sell your data. However, we may share your information with trusted partners or processors strictly for the purposes outlined above. This includes:

• Google services (Analytics, Ads, Tag Manager)
• Microsoft Clarity (for website session analysis)
• Brevo (formerly Sendinblue) for email marketing
• Make.com for cloud automation
• Artificial intelligence processors: in limited cases, data may be processed using AI based systems to help us better serve you (for example automated responses, internal analysis, or marketing optimisation).

06Cookies and tracking technologies

We use cookies and other tracking technologies to understand how visitors use our website and to improve user experience. These may include:

• Google Analytics cookies
• Google Ads tracking pixels
• Microsoft Clarity session recordings
• Cookies related to email engagement (via Brevo)

You can manage cookie preferences in your browser settings or via our cookie banner when visiting the site.

07International transfers

Some of our third party service providers are based outside the UK. We ensure that any transfer of your data outside the UK is protected by appropriate safeguards, such as standard contractual clauses.

08Your rights

Under the UK GDPR, you have rights including:

• Access to your personal data
• Correction of inaccurate information
• Erasure (the "right to be forgotten")
• Restriction or objection to processing
• Data portability

To exercise your rights, please contact us at hello@emcassociates.co.uk.

09Data retention

We retain your data only for as long as necessary to fulfil the purposes for which it was collected, including legal or reporting requirements.

10Contact us

For questions or to make a data request, please use the details below.

11Updates

We may update this policy from time to time. Please check back periodically for any changes. The latest version will always be available on our website. This policy was last updated on 9 October 2026, when section 12 was updated for the Android app.

12The FM Talk app

The FM Talk app for iPhone, iPad and Android is published by EMC & Associates. It has no accounts: you do not sign in, and we do not know who you are unless you choose to tell us. The app handles information in four ways.

• Notifications. If you allow notifications, Apple (on iPhone and iPad) or Google (on Android, through Firebase Cloud Messaging) gives the app a device token, and delivers the notifications we send to it. We store the token so that we can send you the headline when a new story is published. It identifies your device, not you. It is held by Supabase in Ireland. When you turn notifications off in your device settings or delete the app, the token stops working, and we mark it inactive the next time Apple or Google tells us so; you can also ask us to delete it.
• How the app is used. The app records anonymous usage events, such as which stories and sections are opened, under a random identifier that is created when the app is installed and is not connected to your name, email address, Apple ID or Google account. These events are processed by PostHog in the European Union. They are not used for advertising and are not shared with advertisers.
• Enquiries and the newsletter. If you send an enquiry from the end of an article, we receive the name, organisation, email address and message you type, together with the title of the story you were reading, and we use them to reply to you. If you join the FM Talk newsletter from the app, we receive your email address and add it to the newsletter list. Each submission also includes the app version and your device type and operating system version, so we can deal with any problem with the app. Both reach us through Make.com and are stored in Brevo, as described in sections 03 and 05, and the rest of this policy applies to them.
• On your device only. Stories you save, your reading history and your type size preference stay on your device and are never sent to us. Deleting the app deletes them.

The app is free, contains no advertising and does not track you across other apps or websites. Questions about the app can be sent to hello@emcassociates.co.uk.